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The Power of Residential HVAC, In the Words of a Converted Contractor

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After more than two decades working in the commercial HVAC industry, Scott Taylor decided he wanted to go into business for himself. Scott’s business, Aire Serv® of Huntsville, provides HVAC service to residential and light commercial clients in Huntsville, Ala. In a recent interview, Scott explains why he chose to move into residential service and become part of a franchise system.

1) What did you do before becoming an Aire Serv?

I’ve been in business since 1986, with primarily most of my business being on the commercial and industrial side in design and engineering. I worked with a residential and commercial company for seven years right out of college, and then I went to work for Link Service, a commercial franchise company and worked for them for 15 years.

When I was looking to do something other than commercial work, I looked at franchise opportunities. I knew what it took to start a business. I knew with a franchise, I could focus more on getting business rather than developing the business.

2) Why did you decide to focus your business on residential replacements and service in lieu of doing only commercial work?

Well, in the commercial industry, obviously the jobs are bigger. However, when you own your own business, pay and quick-cash turnover is very important. I knew that on the residential side, when you did the work, you got paid immediately. You didn’t have to wait 30, 60, 90 days to get your money. That was a big factor. Number two: it was not as high of a start-up cost as it would be to be on the commercial side. The investment was lower.

3) What has been your biggest challenge that Aire Serv has helped you overcome?

Well, number one, being able to focus on really going out and getting business and having a name-brand. Today, the internet is how we communicate; businesses need to have a way to attract people or direct people to their website. Once I signed on with Aire Serv, I had my website that was done nicely and professionally. Folks at the company could also direct me on marketing strategies. I had no background, no knowledge, of how to go to market or how much it costs. Immediately, I had people that could help me, and I didn’t have to figure it out on my own.

4) What would you say is the greatest value to being part of the Aire Serv system?

I think it has been good to have a group of mentors that were willing to share ideas and things that work in their business, as well as things that haven’t worked. It’s almost an instantaneous mentorship that you gain being part of the Aire Serv franchise network.

5) How far have you come and where do you see your business headed?

Aire Serv has allowed me to monitor and track key performance indicators. I can look at my business and know where I need to be, what targets to really shoot for, and just build a solid business. I plan on being the provider of choice in the area when it comes to HVAC residential services.

Aire Serv of Huntsville opened its doors in 200 and the location employs eight, including four full-time technicians. Scott expects his business to double in size within the next year and foresees his location as being the HVAC provider of choice in the Huntsville area.

For more information about franchise opportunities in the HVAC industry with Aire Serv, fill out the form on the right of this page, and a franchise developer will contact you for a free consultation. For more information about The Dwyer Group® and its seven sister service brands, including Aire Serv, visit www.leadingtheserviceindustry.com.

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